Slogan

Keep calm and carry on home trend

Keep calm and carry on trend

The iconic slogan ‘Keep Calm and Carry On’ was first used on a motivational poster produced by the British Government in 1939, months before the beginning of the Second World War. The poster was intended to raise the morale of the British public in case of a wartime attack. It was never used for this purpose at the time, but today it’s a widely popular home interior trend. It's used as a decorative theme on a whole range of homeware products. 

 

Authentically British

The interest of the Keep Calm and Carry On design is in its un-design – the large, solid letters on a plain colour background deliver a clear, bold message that’s ironically – and comically ‘un-calming’. So why have we come to love this wartime poster so much? Our Ideal Home Show experts say it’s because of its authentically British feel and the nostalgia associated with the design.


Homeware designs

Whatever the reason for its popularity, the design is seen everywhere - on every product and in every derivative. From posters to pictures and wall canvases, it also appears on mugs, coasters and even t-shirts. The design is constantly evolving while keeping the same essential form. It’s now available in multiple colours with messages to suit every person. Our personal favourites are: ‘Keep Calm and Bake Cakes’, ‘Keep Calm and Drink Tea’, and 'Keep Calm and Buy Shoes'. The range of homeware items make for ideal gifts too!

 

Our top picks

Ideal Home Show London
Ideal Home Show Scotland